Synchrony CMO Bart Schaller: There Are No New Ideas

Authentic Influence

On today's episode of Authentic Influence, Adam Conner is joined by Bart Schaller, the CMO of Synchrony. Synchrony is a premier consumer financial services company delivering customized financing programs across key industries including retail, health, auto, travel and home, along with award-winning consumer banking products.

Today, you'll learn:

• Bart's steering of Synchrony from the GE days through its separation from the industrial giant; how that impacted its business

• How Synchrony shifted its model to become closer to B2B2C; how that translated to a purpose statement transformation into a more-encompassing vision statement

• How Synchrony's tagline, "Changing What's Possible," has extended into community efforts during the pandemic

• Bart's assertion that "There are no new ideas, just better timing, technology, and more money." What does this mean? Are there actually no new ideas? How do you innovate and implement through that stance, especially as Synchrony moves digital?

• How Synchrony leans into loyalty and "social volume" with its retail partners; the power of "proactive engagement"

• As always, advice on how to build a more authentic brand

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Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)