AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for Authors
How Grammar Girl Mignon Fogarty Grows Her Business With Popular Books and Software Games
Manage episode 153176934 series 1083318
Mignon Fogarty is the creator of Grammar Girl, a much loved brand that includes an acclaimed podcast, podcast network, multiple popular books, huge social media following, and—most recently—a breakthrough iPad app called Grammar Pop. In this revealing chat with Mignon, you'll learn how she manages her business including where she makes the majority of her income these days, why writing books isn't her immediate focus anymore, and why all authors should seriously consider building software products like apps. In addition, you'll discover how she uses social media to grow her author platform by keeping her readers and fans actively engaged. Hosted by Matt Gartland, Founder of Winning Edits.