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Nir Eyal and Ryan Hoover Explain How to Create Habit-Forming Products

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Manage episode 153176914 series 1083318
内容由Matt Gartland提供。所有播客内容(包括剧集、图形和播客描述)均由 Matt Gartland 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Nir Eyal and Ryan Hoover have written the definitive book about how to craft a habit-forming product. The book—Hooked: A Guide to Building Habit-Forming Products—has rocketed to success in just its first five weeks of availability, catching the attention and admiration of many thought leaders in their industry. What's fascinating about Nir's and Ryan's work is not only how they developed, (self-) published, and marketed the book to such quick success but also, and more intriguing to me, the parallels between how their 'Hooked Model' for engineering software products (e.g. mobile apps) can help authors create and market irresistible books. Like it or not, books are a specific type of product. And in our digital world, authors of books and related content published on the web can stand to learn a lot from Nir and Ryan, two guys who live and breathe exactly what they teach.

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47集单集

Artwork
icon分享
 
Manage episode 153176914 series 1083318
内容由Matt Gartland提供。所有播客内容(包括剧集、图形和播客描述)均由 Matt Gartland 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Nir Eyal and Ryan Hoover have written the definitive book about how to craft a habit-forming product. The book—Hooked: A Guide to Building Habit-Forming Products—has rocketed to success in just its first five weeks of availability, catching the attention and admiration of many thought leaders in their industry. What's fascinating about Nir's and Ryan's work is not only how they developed, (self-) published, and marketed the book to such quick success but also, and more intriguing to me, the parallels between how their 'Hooked Model' for engineering software products (e.g. mobile apps) can help authors create and market irresistible books. Like it or not, books are a specific type of product. And in our digital world, authors of books and related content published on the web can stand to learn a lot from Nir and Ryan, two guys who live and breathe exactly what they teach.

  continue reading

47集单集

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