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18.01 - Connecting with customers, Amazon style
Manage episode 269390985 series 1352968
内容由BAI Banking Strategies提供。所有播客内容（包括剧集、图形和播客描述）均由 BAI Banking Strategies 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Online retail powerhouse Amazon knows a thing or two about deepening a customer relationship and using those stronger ties to generate more revenue. Financial institutions also want deeper connections with their customers. This is at the heart of customer lifetime value. This episode's guest is Tom Long, co-founder and principal at The Long Group, a New Hampshire-based strategic consulting firm. Long believes banks and credit unions can borrow from the Amazon playbook to enhance customer loyalty and boost their bottom line.
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Manage episode 269390985 series 1352968
内容由BAI Banking Strategies提供。所有播客内容（包括剧集、图形和播客描述）均由 BAI Banking Strategies 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Online retail powerhouse Amazon knows a thing or two about deepening a customer relationship and using those stronger ties to generate more revenue. Financial institutions also want deeper connections with their customers. This is at the heart of customer lifetime value. This episode's guest is Tom Long, co-founder and principal at The Long Group, a New Hampshire-based strategic consulting firm. Long believes banks and credit unions can borrow from the Amazon playbook to enhance customer loyalty and boost their bottom line.
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