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142. A Deep Dive into the Four Layers of Success for LinkedIn
Manage episode 389722044 series 3421327
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Join us in this milestone episode of the "Be The Solution" podcast as we delve into the often overlooked world of LinkedIn. Host Maria is thrilled to welcome back a crowd-favorite guest, Scott Aaron – internationally acclaimed network marketer, business coach, author, and LinkedIn extraordinaire. In this insightful episode, Scott peels back the layers of LinkedIn, sharing the secrets that transformed his career and the businesses of countless others.
Discover how LinkedIn, often relegated to the shadows, can be your key to professional breakthroughs. Scott shares his personal journey from a Philadelphia-based personal trainer to a global LinkedIn expert, offering actionable tips for service and real estate professionals alike. Learn the art of profile optimization, strategic keyword usage, and crafting an engaging summary that resonates with your target audience.
Key Highlights:
- Exploring the underutilized potential of LinkedIn as a business professional platform.
- Highlighting the common use of platforms like YouTube and positioning LinkedIn as the overlooked cousin in the online space.
- Identifying service professionals and real estate professionals as those who benefit most from utilizing LinkedIn.
- Describing LinkedIn as a layer cake with tiers, emphasizing the interconnected nature of the platform.
- Explaining the importance of an optimized LinkedIn profile for visibility on the platform and search engines.
- Discussing the integration of SEO into LinkedIn profiles after Microsoft's acquisition, emphasizing its impact on visibility.
Connect with Scott:
LinkedIn - Scott Aaron Lead Generation Specialist
Twitter - @thescottaaron
Facebook - Scott Aaron
Instagram - @scottaaronlinkedin
Website - https://scottaaron.net/
Phone - 610-389-4088
Connect with Maria Quattrone:
Facebook: Maria Quattrone
Facebook Page: REMAX at Home Facebook
Facebook Page: Rise in Real Estate Facebook
LinkedIn: Maria Quattrone
YouTube: Maria Quattrone
Instagram: @maria_quattrone
TikTok: mariaquattronerealestate
Website: MQrealesate.com
Office number: 215- 607-3535
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