Go to Market vs. Marketing

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Manage episode 304581597 series 21855
由Player FM以及我们的用户群所搜索的Brian Casel, Jordan Gal and Bootstrapped Web — 版权由出版商所拥有,而不是Player FM,音频直接从出版商的伺服器串流. 点击订阅按钮以查看Player FM更新,或粘贴收取点链接到其他播客应用程序里。

What is the difference between going to market and marketing? What mindset do you need to be in to accomplish your goals for both of these stages of business? In addition to answering these questions, Brian and Jordan dive into their marketing goals, content strategists, and updates on where they are with their Rally and ZipMessage.

Jordan talks about Rally’s methodical blog posts, which will be released slowly over the next few months. Brian shares some of the new features on ZipMessage and his plans for ‘going to market.’ They also talk about how uncomfortable and rewarding the process can be. ‘Going to market’ is humbling and requires authenticity after all.

Here are today’s conversation points:

  • The difference between going to market and marketing
  • What is involved when you go to market
  • Marketing techniques and content creators
  • Different versions of networking

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here.

Resources:

Brian on Twitter

Jordan on Twitter

Rally

ZipMessage

As always, thanks for tuning in. Head here to leave a review on iTunes.

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