Rally On

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Manage episode 292965735 series 21855
由Player FM以及我们的用户群所搜索的Brian Casel, Jordan Gal and Bootstrapped Web — 版权由出版商所拥有,而不是Player FM,音频直接从出版商的伺服器串流. 点击订阅按钮以查看Player FM更新,或粘贴收取点链接到其他播客应用程序里。

It’s a big day here at Bootstrapped Web now that Jordan can talk more openly about his newest endeavor: Rally. Brian and Jordan talk about what Rally is, breakdown Rally’s elevator pitch, as well as the steps Jordan has taken up to this point. They also get into a few updates with ZipMessage. Brian talks about the possibility of building a small team and the stigma around hiring a team full of contractors.

Are you a freelancer looking for a little work? Are you a marketing specialist? If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here

Here are today’s conversation points:

  • Rally and RallyOn.com
    • What does Rally do for customers?
    • What does it mean to go headless?
    • Definition of “Modern brands”
    • What makes Rally different?
  • Enjoying and being in the moment
  • The importance of elevator pitches and headlines
  • Multiple fits and building relationships
  • The next step and roadmap for Rally
  • ZipMessage updates
    • Doing everything yourself vs. building a small team
    • Contractors and freelancers vs. employees
    • The stigma behind hiring overseas
  • Creating your perfect company culture
  • Brian’s marketing talent wishlist:
    • Technical marketer (Google analytics, SEO, etc.)
    • Media producer (podcasting, interviews, etc.)

Resources:

Leave us a message here

Rally On

Josh Pigford’s Maybe company compensation model

Sahil Lavingia on Gumroad’s team model

ZipMessage

SunriseKPI

Productize

Audience Ops

ProcessKit

Carthook

As always, thanks for tuning in. Head here to leave a review on iTunes.

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