The Chaos

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由Player FM以及我们的用户群所搜索的Brian Casel, Jordan Gal and Bootstrapped Web — 版权由出版商所拥有,而不是Player FM,音频直接从出版商的伺服器串流. 点击订阅按钮以查看Player FM更新,或粘贴收取点链接到其他播客应用程序里。

Does experimentation affect your business and cause more stress within your leadership team? How are the communication levels within your team? How do you reach a niche market? Jordan and Brian talk about these questions and more on this episode of Bootstrapped Web.

Jordan talks about his hangups and why his need for idea exploration is causing difficulties with his leadership team. Meanwhile, Brian is continuing to navigate the challenges of starting a new business with a niche target market. Is podcasting the answer? They also go over some interesting tools for searching for the perfect podcast, marketing to specific groups, as well as their excitement for Andrew Chen’s newest book, “The Cold Start Problem.”

Here are today’s conversation points:

  • A new ZipMessage website
  • Hiring generalists or specialists
  • Challenging leadership team conversations
  • Marketing and and outreach for the podcasting community
    • Influencer outreach
    • SEO plays and search demands
  • Andrew Chen’s newest book release

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here

Resources:

SparkToro

Podseeker

“The Cold Start Problem: How to Start and Scale Network Effects” by Andrew Chen

Brian on Twitter

Jordan on Twitter

ZipMessage

Rally

As always, thanks for tuning in. Head here to leave a review on iTunes.

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