Ep 35 - A Prime Day Primer


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Empower's Andrea Book and Evan Dulaney are joined by a host of Empower experts to preview Prime Day 2020. First, Director of Integrated Planning Diana Patterson and Director of Digital Integration Caitlyn Ford of Empower's Retail Center of Excellence give the lowdown on everything Prime Day, including strategies for brands to win the shopping extravaganza. Then, Senior Director of Search Chris Reebie hops on to discuss Prime's new competition and how to gameplan teams specifically for Prime Day.