Breaking with Brian Bonilla: Episode 7 - Apple & Bumble Ads with Tim Nudd

Breaking and Entering Advertising Podcast

内容由Breaking and Entering Media and Entering Media提供。所有播客内容（包括剧集、图形和播客描述）均由 Breaking and Entering Media and Entering Media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

4M ago 46:20

MP3•单集首页

This episode features a comprehensive discussion of controversial ads in the advertising industry, focusing on Apple and Bumble's recent campaigns.

Brian Bonilla and Geno Schellenberger explore the nuances of each controversy, the public's reaction, and the lessons to be learned for advertisers. They are joined by Tim Nudd, the Creativity Editor at Ad Age, who shares his insights on the matter. The episode delves into the specifics of Apple's controversial ad, which showcases product thinness, and Bumble's campaign, which faced backlash for handling gender politics.

00:00 Intro

00:45 Diving into The Ads with Tim Nudd

01:05 Exploring the Apple Ad Controversy

02:30 The Creative Process and Industry Insights

06:25 Tim Nudd Shares His Experience and Perspective

07:51 Analyzing the Backlash and Apple's Response

17:13 Reflections on Advertising Creativity and Strategy

18:49 Decoding the Apple Ad Controversy

19:40 The Ripple Effect: Media Coverage and Public Reaction

20:49 Exploring Cultural Forces and AI's Impact

22:51 Samsung's Creative Counterattack

30:36 The Bumble Ad Controversy

37:36 Learning from Advertising Mistakes

323集单集

#Business #Geno Schellenberger