MCA: Liz Ann Macgregor OBE transforms the business of contemporary art

Build It. They'll Come.

When Liz Ann Macgregor was lured from the UK to take on the job of turning around & re-building the moribund Museum of Contemporary Art (MCA) in 1999, she knew it would be a massive financial challenge. As a kid growing up in remote Orkney Islands in northern Scotland she had experience on the margins, so she figured how hard could a museum be, at the other ends of the earth in Sydney, despite seeing newspaper headlines emblazoned “Gallery no-one goes to” and “Money for Wankers”. But on arrival downunder and learning not only was the MCA so close to bankruptcy, but a fight with some of her board members within her first 48 hours, meant she almost turned on her heels and fled. Lucky for the MCA, Sydney and Australia that she didn’t, and for the next few years Liz Ann and her small team knuckled down, kept a tight rein on cash flow, persuaded politicians (sweetly , of course!), and enticed both audiences from all parts of the community and more donors. Over the past 2 decades, Liz Ann took the business of contemporary art, often seen as elitist and inaccessible to audiences, and turned it on its head. How Liz Ann Macgregor marshalled all resources she could lay her hands on to re-build the harbourside museum, visitor by visitor, supporter by supporter, blockbuster exhibition by blockbuster exhibition and transform it into one of Australia’s most visited and loved cultural institutions is a masterclass in entrepreneurialism, innovation and true engagement with customers. Does she think of herself in those terms? Well, take a listen to this chat with the indefatigable Liz Ann Macgregor OBE and find out.

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