#329: The 6 Buyer Archetypes and the Stories You Must Tell Them


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由Player FM以及我们的用户群所搜索的Park Howell and Brand Story Strategist — 版权由出版商所拥有,而不是Player FM,音频直接从出版商的伺服器串流. 点击订阅按钮以查看Player FM更新,或粘贴收取点链接到其他播客应用程序里。

Wayne Moloney, co-author of The Wentworth Prospect: A Novel Guide to Success in B2B Sales, and an Australian business growth specialist, reveals the 6 archetypes you’ll come across in sales and the stories you need to tell to win them over.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.