Microchannels: Tiny Channels With Huge Customer Experience Impact CapTech Trends podcast

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Microchannels: Tiny Channels with Huge Customer Experience Impact

2+ y ago 31:38

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内容由CapTech提供。所有播客内容（包括剧集、图形和播客描述）均由 CapTech 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

In this episode of CapTech Trends, we dig deeper into one of our four 2022 Tech Trends about microchannels. Vinnie and CapTech Agile Director, Brian Hardwick, chat about how the user experience has evolved from multichannel to omnichannel, and now to microchannels, and how these small channels can have a big impact on the overall user experience. Listen in as we dig into both the technology and branding essentials, including:

Microchannels mean more opportunities for data to inform your long-term strategy.
Speed to market matters. When adding a new microchannel, focus on getting an MVP to market and let the data inform your next steps.
Why a unified brand experience is important across all channels - even third-party vendors.
The importance of accessibility and inclusivity in your long-term channel strategy.

… continue reading

46集单集

#Tech #MBA #Business #CapTech

Artwork

Microchannels: Tiny Channels with Huge Customer Experience Impact

published 2+ y ago

分享

MP3•单集首页

内容由CapTech提供。所有播客内容（包括剧集、图形和播客描述）均由 CapTech 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

In this episode of CapTech Trends, we dig deeper into one of our four 2022 Tech Trends about microchannels. Vinnie and CapTech Agile Director, Brian Hardwick, chat about how the user experience has evolved from multichannel to omnichannel, and now to microchannels, and how these small channels can have a big impact on the overall user experience. Listen in as we dig into both the technology and branding essentials, including:

Microchannels mean more opportunities for data to inform your long-term strategy.
Speed to market matters. When adding a new microchannel, focus on getting an MVP to market and let the data inform your next steps.
Why a unified brand experience is important across all channels - even third-party vendors.
The importance of accessibility and inclusivity in your long-term channel strategy.

… continue reading

46集单集

#Tech #MBA #Business #CapTech

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