90 Seconds with Catapult Leaders: When Brand Names Hurt Diverse Job Applicants. Ep. 30 / 5 of 28

Catapult Leaders: Top Talent for Top Companies

Employers often decide who to interview, hire... based on Brand Names.
Brand Names are very effective hurdles in the hiring and advancement of diverse entry-level prospects.
Join Darryl Mobley as he explains why & how Brand Names hurt diverse job applicants in this episode of 90 Seconds with Catapult Leaders. (Got ideas, questions, or solutions? Share them at https://CatapultLeaders.com/hurdle)
Why “90 Seconds”? Because it doesn’t take long to get it right.

This is the 5th of 28 episodes on hurdles some face – that others don’t.

We love Brand Names. We make decisions on what to buy, the amount we pay, based on Brand Names.

Employers are also influenced by Brand Names. Employers often decide who to interview, to hire, to promote, how much to pay - - based on Brand Names.

By Brand Names, I mean things like the college you attended, the company you worked for, and bogus hiring requirements.

Brand Names are a proxy for talent, except when they’re not.

What if getting a Brand Name on your resume was largely a function of family income, or having the “complexion-to-make-the-connection”?

People of color still find it difficult to get Brand Names on their resumes – not because they don’t have talent – but, because of a self-fulfilling system based on “like likes like.”

Brand Names are hurdles in hiring and advancement.

All things equal – the one NOT facing this hurdle will win the race up the corporate ladder.

That’s not meritocracy.

That’s a system that needs to be fixed.

Give your solutions for those facing this hurdle and for the system that creates this environment at CatapultLeaders.com/hurdle.

If I select your solution, you get a shirt with the Diversity Unplugged logo.

Don’t want your sympathy. Understanding is a start.

That’s it. 90 Seconds comes at you fast!

Catapult Leaders is America's leading executive search firm that matches Black Mid-to-Senior level managers, Early Career talent, and College Interns with Engineering, Supply Chain, Computer & Data Science, and Marketing roles - at top companies that value a diverse pipeline, equity, and inclusion.
Contact us at CatapultLeaders.com if you want Catapult Leaders to help you get a great job, or you want Catapult Leaders to find outstanding Black talent for your organization’s jobs and internships.

Season 4. Episode 30. #5 of 28 in special series on hurdles.