Ep. 130: How to Become a Digital Marketplace Like Amazon Using Omnichannel Strategy

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Manage episode 243662241 series 1435186
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The insurance industry is one of the top 5-10 industries to be disrupted in the next 10 years through autonomous vehicles, internet of things and changing consumer demands. Insurance Australia Group (IAG), the largest general insurer in Australia and New Zealand, has ambitious plans to lead the digital transformation in the insurance industry by becoming the "Amazon of insurance.' It plans to do so by going from selling insurance products to becoming an "ecosystem" or marketplace for insurance and safety. In this podcast, we hear from Brent Burgess, digital technology executive at IAG, on how the company plans to achieve its ambitions.

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