630: Building the Business Case | Bennett Thiemann, CFO, Applicaster

CFO THOUGHT LEADER

It was the type of role that any recent business school graduate could envy—not because of the position’s title (Chief of Staff) or how much it paid, but because of its proximity to management decision-making.

The job is one that Bennett Theimann remembers well as he looks back on the days when he served as chief of staff for the president of Gruner + Jahr’s German magazine division.

“It exposed me to that sort of very-high-level strategic thinking. We launched magazines, we sold magazines, we bought magazines,” says Theimann, who very often found himself finalizing some of the documents that Gruner + Jahr management ultimately used to brief its board.

“My job was to help senior management translate their investment proposals, budget requests, or whatever they needed to get done, and very often they needed money,” explains Theimann, who adds that while the position was not officially a finance one, this early experience of being a “business case builder” later helped to propel him into a number of FP&A and senior business development roles.

Theimann, who would step into his first CFO role in 2005, has now occupied the CFO office for several early-stage companies, the latest being Applicaster, a SaaS developer specializing in app development and content distribution. –Jack Sweeney