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内容由Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis提供。所有播客内容(包括剧集、图形和播客描述)均由 Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Clienting #11: Developing Your Brand with Julie Tolek

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Manage episode 205773666 series 1953795
内容由Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis提供。所有播客内容(包括剧集、图形和播客描述)均由 Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

On this episode of Clienting, Gyi Tsakalakis and Kelly Street talk with Julie Tolek about how you can create a memorable and unique brand for your law firm.

We talked about:

  • Using different cards for different clients, based on your practice area or the type of client.
  • Examples of good branding: Think Pink Law, Bye-Bye DWI
  • Upwork or 99 Designs for logo and branding work on a budget
    • Make sure you discuss expectations and have clear guidelines for any designer.
  • How to think of and do branding? (the total experience of having a relationship with you):
    • Crafting your logo and colors
    • Identify yourself/your firm/your practice areas/etc
    • Creating a tagline
    • Feedback from people outside your firm
    • What qualities do you want to exude
  • Based branding on:
    • Passion
    • Personality
    • Persuasion

https://www.amazon.com/Talk-Like-TED-Public-Speaking-Secrets/dp/1250041120

Connect with Julie: https://twitter.com/legallyblondbos, https://www.instagram.com/ketolawyer.thinkpinklaw/, https://www.thinkpinklaw.com/

  continue reading

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Artwork
icon分享
 
Manage episode 205773666 series 1953795
内容由Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis提供。所有播客内容(包括剧集、图形和播客描述)均由 Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

On this episode of Clienting, Gyi Tsakalakis and Kelly Street talk with Julie Tolek about how you can create a memorable and unique brand for your law firm.

We talked about:

  • Using different cards for different clients, based on your practice area or the type of client.
  • Examples of good branding: Think Pink Law, Bye-Bye DWI
  • Upwork or 99 Designs for logo and branding work on a budget
    • Make sure you discuss expectations and have clear guidelines for any designer.
  • How to think of and do branding? (the total experience of having a relationship with you):
    • Crafting your logo and colors
    • Identify yourself/your firm/your practice areas/etc
    • Creating a tagline
    • Feedback from people outside your firm
    • What qualities do you want to exude
  • Based branding on:
    • Passion
    • Personality
    • Persuasion

https://www.amazon.com/Talk-Like-TED-Public-Speaking-Secrets/dp/1250041120

Connect with Julie: https://twitter.com/legallyblondbos, https://www.instagram.com/ketolawyer.thinkpinklaw/, https://www.thinkpinklaw.com/

  continue reading

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