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内容由Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis提供。所有播客内容(包括剧集、图形和播客描述)均由 Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Clienting #17: Data-Based Legal Marketing w/Patrick Palace

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Manage episode 214841993 series 1953795
内容由Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis提供。所有播客内容(包括剧集、图形和播客描述)均由 Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Gyi Tsakalakis and Kelly Street have the pleasure of speaking with Patrick Palace about how his firm, Palace Law, uses data to have better client development and marketing.

What are they doing?

  • Created a custom PNC (Potential New Client) sheet to identify good potential clients. They partnered with Suffolk Law School and David Calaruso to figure out who their ideal client and cases are
  • Using PatBot to give clients access to their case potential
  • How you can increase access to justice (and get more clients) by offering information and breaking down barriers
  • What watching your data can do- hint: increase the bottom line
  • Building out a team of non-lawyers to help the business grow
  • Marketing and business development must be a priority, in addition to practicing law

Try Patrick's wine! Sunken Cellars

  continue reading

58集单集

Artwork
icon分享
 
Manage episode 214841993 series 1953795
内容由Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis提供。所有播客内容(包括剧集、图形和播客描述)均由 Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Gyi Tsakalakis and Kelly Street have the pleasure of speaking with Patrick Palace about how his firm, Palace Law, uses data to have better client development and marketing.

What are they doing?

  • Created a custom PNC (Potential New Client) sheet to identify good potential clients. They partnered with Suffolk Law School and David Calaruso to figure out who their ideal client and cases are
  • Using PatBot to give clients access to their case potential
  • How you can increase access to justice (and get more clients) by offering information and breaking down barriers
  • What watching your data can do- hint: increase the bottom line
  • Building out a team of non-lawyers to help the business grow
  • Marketing and business development must be a priority, in addition to practicing law

Try Patrick's wine! Sunken Cellars

  continue reading

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