Artwork

内容由Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis提供。所有播客内容(包括剧集、图形和播客描述)均由 Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Player FM -播客应用
使用Player FM应用程序离线!

Clienting #25: Kim Bennett on Marketing a Non-Traditional Law Firm

37:41
 
分享
 

Manage episode 222499027 series 1953795
内容由Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis提供。所有播客内容(包括剧集、图形和播客描述)均由 Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Gyi and Kelly connected with Kim Bennett on her approach to marketing with a non-traditional law firm model. This episode bridges the gap between business development and marketing, which is how Kim approaches her own business as well as her work with clients.

K Bennett Law LLC is a boutique trademark, business, and employment law practice providing subscription and on-demand, flat fee virtual general counsel services focused on helping clients protect their brands and grow profitable, sustainable businesses.

Virtual, subscription-based firm. What does that mean, how does one do that?

Creating a firm with unique differentiators sets you apart but also provides a new type of service level.

Looking at your client's issue holistically- is this 'bigger' than the issue they are coming to you for? This can build more goodwill with clients and create a longer-term relationship than just a one-time issue.

Lead nurturing- educating clients far in advance of retaining them as a client.

Working in a shared space, or coworking space, can help you find the clients that match your practice area. It can also give you access to teach and educate about your knowledge. Kim talks about how she works within ethical bounds while working in a coworking space.

  continue reading

58集单集

Artwork
icon分享
 
Manage episode 222499027 series 1953795
内容由Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis提供。所有播客内容(包括剧集、图形和播客描述)均由 Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Gyi and Kelly connected with Kim Bennett on her approach to marketing with a non-traditional law firm model. This episode bridges the gap between business development and marketing, which is how Kim approaches her own business as well as her work with clients.

K Bennett Law LLC is a boutique trademark, business, and employment law practice providing subscription and on-demand, flat fee virtual general counsel services focused on helping clients protect their brands and grow profitable, sustainable businesses.

Virtual, subscription-based firm. What does that mean, how does one do that?

Creating a firm with unique differentiators sets you apart but also provides a new type of service level.

Looking at your client's issue holistically- is this 'bigger' than the issue they are coming to you for? This can build more goodwill with clients and create a longer-term relationship than just a one-time issue.

Lead nurturing- educating clients far in advance of retaining them as a client.

Working in a shared space, or coworking space, can help you find the clients that match your practice area. It can also give you access to teach and educate about your knowledge. Kim talks about how she works within ethical bounds while working in a coworking space.

  continue reading

58集单集

所有剧集

×
 
Loading …

欢迎使用Player FM

Player FM正在网上搜索高质量的播客,以便您现在享受。它是最好的播客应用程序,适用于安卓、iPhone和网络。注册以跨设备同步订阅。

 

快速参考指南