Artwork

内容由Yujia/Yike/Yunan提供。所有播客内容(包括剧集、图形和播客描述)均由 Yujia/Yike/Yunan 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Player FM -播客应用
使用Player FM应用程序离线!

Vol.23 A key man who drives the specialty coffee revolution-Talk with Sasa

1:04:03
 
分享
 

Manage episode 337157579 series 2994842
内容由Yujia/Yike/Yunan提供。所有播客内容(包括剧集、图形和播客描述)均由 Yujia/Yike/Yunan 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

2015, on the World Barista Championship stage in Seattle, Sasa Sestic represented Australia to take the crown; meanwhile, he introduced a new processing method - Carbonic Maceration to the world. Since then, Sasa Sestic and Carbonic Maceration process has been well known overnight.


As a previous National Olympics handball player, he is now a founder of ONA coffee (for roasted beans supply) and Project Origin (for Green beans supply). He is totally obsessed with coffee, while his real passion is to establish trust relationship with farmers, help them to have decent life at origins.


Project Origin connects over 100 farms in 18 different countries, his fermentation methods benefit countless farmers, green bean prices break records annually thanks to their effort.


As an entrepreneur, he led his team to overcome the most difficult period during the pandemic . He tried his best to look after every staff member, sacrificed numbers to save people, created a comfort zone to make everyone feel safe and secure.

Sasa is a man who is a spiritual icon in the specialty coffee industry. He never stops innovating, leads the team moving the industry forward to a better future. Like what he said "When I can help people to give them a better life, it returns true joy".


『Guest Speaker』

Sasa Sestic

2015 World Barista Champion

ONA & Project Origin Founder


『Table of Contents』

00:40 Opening

00:41 Guest Introduction

01:43 The first origin trip to India 2012

04:37 Sasa's observation in relation to the rapid growth of specialty coffee in Chinese domestic market

06:19 The differences of coffee culture in different continents

09:42 Strategic adjustment in sales & marketing during the pandemic

10:56 ONA Coffee has been distributed to Dubai

11:25 Leadership in times of crisis

17:10 Origin facilities improvement & assist in coaching competitors during the pandemic

20:29 Friendship with Jamison Savage, a well-known coffee producer in Panama

23:33 Discussion on differences of Carbonic Maceration & Anaerobic Fermentation30:37 Discussion on boundaries of special processing & infused coffee

36:15 Why is the signature drink not popular in the western world?

41:28 Sasa's advice to freshmen who are willing to attend the competition

49:00 Rare Varietals start appearing on the stage after 2019

52:49 Sasa's closest coach - Hide Izaki

57:17 What does the "Coffeeman podcast" talk about?


『Related videos & articles』

The coffee Man documentary

https://www.youtube.com/watch?v=NOP2Y12r3oI&t=401s

The coffee man podcast

https://podcasts.apple.com/au/podcast/the-coffee-man-podcast-season-2/id1527711270

2015 World Barista Championship presentation

https://www.youtube.com/watch?v=7jttyvyUGpI&t=1s

Leadership in times of crisis

https://www.youtube.com/watch?v=we9KCwSQIPE&t=278s

Infused coffee

https://perfectdailygrind.com/2021/08/infused-coffees-experiments-with-fermentation/

https://perfectdailygrind.com/2021/10/infused-coffees-answering-some-common-questions/



『Host』

YIKE

YUJIA

YUNAN


If you like this channel, you can access via Apple podcast, Spotify, Google podcast and Overcast for listening. Cheers ~


BGM: The coffee song - Jack Botts

Email: coffeepluspodcast@gmail.com





  continue reading

59集单集

Artwork
icon分享
 
Manage episode 337157579 series 2994842
内容由Yujia/Yike/Yunan提供。所有播客内容(包括剧集、图形和播客描述)均由 Yujia/Yike/Yunan 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

2015, on the World Barista Championship stage in Seattle, Sasa Sestic represented Australia to take the crown; meanwhile, he introduced a new processing method - Carbonic Maceration to the world. Since then, Sasa Sestic and Carbonic Maceration process has been well known overnight.


As a previous National Olympics handball player, he is now a founder of ONA coffee (for roasted beans supply) and Project Origin (for Green beans supply). He is totally obsessed with coffee, while his real passion is to establish trust relationship with farmers, help them to have decent life at origins.


Project Origin connects over 100 farms in 18 different countries, his fermentation methods benefit countless farmers, green bean prices break records annually thanks to their effort.


As an entrepreneur, he led his team to overcome the most difficult period during the pandemic . He tried his best to look after every staff member, sacrificed numbers to save people, created a comfort zone to make everyone feel safe and secure.

Sasa is a man who is a spiritual icon in the specialty coffee industry. He never stops innovating, leads the team moving the industry forward to a better future. Like what he said "When I can help people to give them a better life, it returns true joy".


『Guest Speaker』

Sasa Sestic

2015 World Barista Champion

ONA & Project Origin Founder


『Table of Contents』

00:40 Opening

00:41 Guest Introduction

01:43 The first origin trip to India 2012

04:37 Sasa's observation in relation to the rapid growth of specialty coffee in Chinese domestic market

06:19 The differences of coffee culture in different continents

09:42 Strategic adjustment in sales & marketing during the pandemic

10:56 ONA Coffee has been distributed to Dubai

11:25 Leadership in times of crisis

17:10 Origin facilities improvement & assist in coaching competitors during the pandemic

20:29 Friendship with Jamison Savage, a well-known coffee producer in Panama

23:33 Discussion on differences of Carbonic Maceration & Anaerobic Fermentation30:37 Discussion on boundaries of special processing & infused coffee

36:15 Why is the signature drink not popular in the western world?

41:28 Sasa's advice to freshmen who are willing to attend the competition

49:00 Rare Varietals start appearing on the stage after 2019

52:49 Sasa's closest coach - Hide Izaki

57:17 What does the "Coffeeman podcast" talk about?


『Related videos & articles』

The coffee Man documentary

https://www.youtube.com/watch?v=NOP2Y12r3oI&t=401s

The coffee man podcast

https://podcasts.apple.com/au/podcast/the-coffee-man-podcast-season-2/id1527711270

2015 World Barista Championship presentation

https://www.youtube.com/watch?v=7jttyvyUGpI&t=1s

Leadership in times of crisis

https://www.youtube.com/watch?v=we9KCwSQIPE&t=278s

Infused coffee

https://perfectdailygrind.com/2021/08/infused-coffees-experiments-with-fermentation/

https://perfectdailygrind.com/2021/10/infused-coffees-answering-some-common-questions/



『Host』

YIKE

YUJIA

YUNAN


If you like this channel, you can access via Apple podcast, Spotify, Google podcast and Overcast for listening. Cheers ~


BGM: The coffee song - Jack Botts

Email: coffeepluspodcast@gmail.com





  continue reading

59集单集

所有剧集

×
 
Loading …

欢迎使用Player FM

Player FM正在网上搜索高质量的播客,以便您现在享受。它是最好的播客应用程序,适用于安卓、iPhone和网络。注册以跨设备同步订阅。

 

快速参考指南