Manage episode 278017825 series 1464612
How does a potential client know that you are great at what you do? You can tell them yourself or you can demonstrate through content, but none of those ways can beat the sheer power of a testimonial from somebody who has experienced the same problem as they did and found the solution in what you’re offering. As a consultant, getting testimonials and case studies and essentially documenting your work with clients, is really powerful because it allows you sell without selling. How do you go about getting these testimonials and case studies? Listen in as Michael Zipursky explains.Love the show? Subscribe, rate, review, and share!