149 - 9 Content Marketing Tips from our Masterminders - 2021 Edition

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

If you’ve been a long time listener you will know that for the last couple of years we’ve asked our Marketing Success Masterminders to share their top marketing strategies with you.

And we’re doing it again this year!

Not only do we LOVE these tips because they’re what’s working RIGHT NOW for other business owners like you… we ALSO get to show off these amazing women who we get to work with every day of the year inside the Mastermind.

In this episode, your hosts Suzi Dafnis and Michelle Falzon share 9 Content Marketing Tips and give you extra resources for each tip covered.

Marketing Success Mastermind: Want to apply for the Marketing Success Mastermind and get ongoing support with your marketing strategy, approach and results? Click Here to Apply for the Marketing Success Mastermind

Listen to this episode to hear more about:

• The online TV show strategy that is boosting the profile of a thriving piano teaching business
• The membership marketing funnel that got a 100% conversion rate
• How telling customer stories is helping a Victorian-based technology company grow year on year
• The LinkedIn strategy a market researcher is using to get new leads, sales and speaking engagements
• The Free Facebook Group strategy that’s fueling a thriving online course and membership
• How a renovation expert is using a podcast to revolutionise her business
• The Instagram Live strategy that has a Melbourne fertility expert’s business booming
• How this website design company is getting 95% of its business from referrals and having it’s BEST YEAR EVER
• The small, but counterintuitive tweak a roofing business is using to get a higher conversion rate after a customer requests a quote
• And much more.

Also mentioned in this episode:

• HerBusiness Marketing Success Mastermind
• Gillian Erskine: Forte Music School
• Peta Gillian: Strong Healthy Women
• Susan Bell: Susan Bell Research
• Fiona Keary: Style Liberation Website | 35+ Where to Shop Facebook Group
• Bernadette Janson: The School of Renovating | She Renovates Podcast
• Tasha Jennings: TashaJennings.com | Zycia
• Karen Parish: Red &Crew
• Joanna Anderson: B Anderson Roofing

Content Sells Episodes:

• Episode 57 How To Use “Seeding” To Move People Forward With Your Content
• Episode 20 How to Get Awesome Client Stories, Case Studies and Testimonials
• Episode 66 Turning Content Into Sales With The Problem Solution Dance
• Episode 125 - How She’s Getting 66% engagement in her Facebook Group with Fiona Keary
• Episode 11 The Step 2 Secret
• Episode 102 Grow Your Audience and Your Buyers with Tracy Harris
• Episode 38 - 10 Low Cost Ways To Grow Your Email List - cover referrals