Social Media Strategy, Policies, and Pitfalls from the PR Agency Point-of-View

Copper State of Mind: public relations, media, and marketing in Arizona

It's important to keep your messaging and social media marketing consistent with your brand values and company goals. But how do you do this in a world where every employee, customer, client, and vendor is active on their own social media accounts? What social media policies should your organization have in place in 2021, when the lines between personal and professional are blurred more than ever? What strategies should you use to coordinate your communication across all channels? What are the essential steps in putting together a social media strategy to create content that will inform and engage your audience?

In this episode, Abbie Fink and Dr. Adrian McIntyre talk about social media strategies, policies, and pitfalls from the public relations agency's point-of-view.

Read Abbie Fink's blog post for this episode: "Social Media Strategy, Policies, and Pitfalls"

If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world’s local public relations agency.”

Additional Resources

• "Why You Need an Effective Social Media Strategy" by Autumn Jarrett
• "Is it ok for the workplace to monitor your social media feed?" by Abbie Fink
• "What are the Pitfalls that Businesses Face When Engaging in Social Media?" by Abbie Fink

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"

Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.

The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Arizona.