Cyber Marketing Con 2022: From the horse’s mouth: CISO Q&A on solving the cyber marketer’s dilemma. [Special Editions]

CyberWire Daily

内容由N2K Networks, Inc. and N2K Networks提供。所有播客内容（包括剧集、图形和播客描述）均由 N2K Networks, Inc. and N2K Networks 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

1y ago 1:00:44

MP3•单集首页

At the 2022 Cyber Marketing Con, the CyberWire presented a CISO Q&A panel session on how to help cyber marketers reach CISOs and other security executives in the industry. The panel included Rick Howard, CSO of N2K Networks, Jaclyn Miller, Head of InfoSec and IT at DispatchHealth, Ted Wagner, CISO of SAP NS2, and was moderated by board director & and operating partner, Michelle Perry.

Listen in as the panel discusses:

What works and doesn’t work in getting a security executive’s attention.
Message trust, message fatigue, and what you can do about it.
Trusted information sources and how security executives use them.
Positioning and messaging that is actually meaningful to decision makers.
The security executive’s purchasing behavior and why skepticism is the driving force.

Stay tuned until the end to hear us answer some additional bonus questions submitted by attendees.

2817集单集

#Tech #Daily News #News #Tech News #N2K Networks, Inc