Dear Strategy 129: How To Align Your Product Strategy to Your Corporate Messaging

Dear Strategy

On this episode of Dear Strategy, we talk about how you can align your product strategy to your corporate strategy, and why it’s so important to alert your company’s leaders when that alignment doesn’t quite exist.

Key Takeaways:

1. If you are a corporate leader, make sure that your corporate strategy exists and is clearly communicated.
2. If you are a product manager or business unit leader, make sure that you have a firm understanding of what your corporate strategy really is.
3. Be open to having honest discussions about whether your product-level goals and strategies are truly aligned with the values that your company claims to embrace.

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