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内容由Differentiate or Die: Secrets of Silicon Valley提供。所有播客内容(包括剧集、图形和播客描述)均由 Differentiate or Die: Secrets of Silicon Valley 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Differentiate or Die: Category creation?

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What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 269639210 series 1952221
内容由Differentiate or Die: Secrets of Silicon Valley提供。所有播客内容(包括剧集、图形和播客描述)均由 Differentiate or Die: Secrets of Silicon Valley 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
8:16

Creating a category is not for the faint of heart.

Over the past 20 years, Firebrick has been at ground-zero of the formation of multiple B2B tech categories: CRM/MA, SaaS, Big Data, CX, DevOps, Edge and more. Positioning veterans Bob Wright and Bob Macdonald share their insights on category creation, including:

  • The #1 challenge of creating a new category
  • How to decide whether to create a category or extend an existing one
  • The top 3 reasons we’ve seen category creators fail

Also available in this series, 3 Keys to run successful positioning, Not for the faint of heart, Symptoms you have a positioning problem, Positioning vs. Branding: Clearing up the confusion, B2B Positioning, CEO or CMO agenda?, Is your positioning winning or losing?, Stop the geek speak, Setting the foundation for successful positioning, B2B Positioning with and agency or in-house, When positioning expires, and The best product rarely wins.

The post Differentiate or Die: Category creation? appeared first on Firebrick Consulting.

  continue reading

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Artwork
icon分享
 

已归档的系列专辑 ("不活跃的收取点" status)

When? This feed was archived on January 09, 2022 01:12 (2y ago). Last successful fetch was on November 17, 2020 02:26 (3+ y ago)

Why? 不活跃的收取点 status. 我们的伺服器已尝试了一段时间,但仍然无法截取有效的播客收取点

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 269639210 series 1952221
内容由Differentiate or Die: Secrets of Silicon Valley提供。所有播客内容(包括剧集、图形和播客描述)均由 Differentiate or Die: Secrets of Silicon Valley 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
8:16

Creating a category is not for the faint of heart.

Over the past 20 years, Firebrick has been at ground-zero of the formation of multiple B2B tech categories: CRM/MA, SaaS, Big Data, CX, DevOps, Edge and more. Positioning veterans Bob Wright and Bob Macdonald share their insights on category creation, including:

  • The #1 challenge of creating a new category
  • How to decide whether to create a category or extend an existing one
  • The top 3 reasons we’ve seen category creators fail

Also available in this series, 3 Keys to run successful positioning, Not for the faint of heart, Symptoms you have a positioning problem, Positioning vs. Branding: Clearing up the confusion, B2B Positioning, CEO or CMO agenda?, Is your positioning winning or losing?, Stop the geek speak, Setting the foundation for successful positioning, B2B Positioning with and agency or in-house, When positioning expires, and The best product rarely wins.

The post Differentiate or Die: Category creation? appeared first on Firebrick Consulting.

  continue reading

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