Manage episode 298063911 series 2776308
Developing buyer personas and recognizing their journey is a great tactic to get the right telemedicine marketing information to the right customers.
If healthcare centers take the time to evaluate their lists and segment them to ensure that the right messages are sent to the right recipients, they could potentially save money on paid advertising. Follow along as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, discuss a retargeting approach to telemedicine marketing. They explain the value of short-term solutions, as they can develop into long-term processes. With a potential spending freeze, it can be difficult to keep paid aids operating, but with lookalike audiences and messaging evaluation, you can adapt your marketing strategy effectively.
Watch the full podcast here
You can read more about Telemedicine Marketing on our blog