What is automation in Google Ads and how does automation impact your paid search strategy? With Anu Adegbola

Digital Marketing Radio

内容由David Bain提供。所有播客内容（包括剧集、图形和播客描述）均由 David Bain 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

2+ y ago 35:17

MP3•单集首页

I remember using AdWords back in 2005. Paying pennies for all the traffic I desired.

And all I had to do was select a target keyword phrase, write a simple ad, and click publish.

But the sad thing is, 16 years later, thousands of marketers are still treating Google Ads in exactly the same way.

So what is best practice in Google Ads in 2021? How do you use scripts to automate your Google Ads? And how does this impact ad copy and the way it’s created?

Joining me to discuss that is a lady who’s spoken at SMX, The Marketing Meetup and HeroConf. She’s host of the PPCChat Roundup podcast and Freelance PPC Specialist at MindSwan - welcome to DMR, Anu Adegbola.

256集单集

#Tech #Business #Marketing #David Bain #Podcasting Education #Digital Marketing