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Empowering Innovations: Shaping the Future of Digital Marketing

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Manage episode 425621511 series 3517916
内容由Allison Harris提供。所有播客内容(包括剧集、图形和播客描述)均由 Allison Harris 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Digital Marketing Today - Episode Overview

Digital Marketing Today: Innovations and Techniques Shaping the Future

In this insightful episode of Digital Marketing Today, join leading experts and industry pioneers as they dissect the evolving landscape of digital marketing.

Featured Topics:

  • Creating Authentic Connections: Harry Lowes from Meta highlights the success of Sundae Body in maintaining a genuine brand identity across multiple platforms, showing how authenticity leads to deeper audience engagement.
  • Digi-Byte Event Preview: Get a sneak peek into the Digi-Byte event in Melbourne hosted by the Independent Media Agencies of Australia. This event promises to dive deep into e-commerce personalization and programmatic advertising with speakers from leading platforms like Spotify and Nine.
  • Technological Advancements in Messaging: Explore the integration of Aurora Mobile’s JPush with the HUAWEI Developers’ platform, marking a significant leap in real-time messaging technologies that focus on scalability, reliability, and accurate targeting.
  • The Critical Role of Ad Operations: Uncover the intricate world of Ad Operations (AdOps), crucial for the effective management and optimization of digital advertising campaigns. The discussion will also cover why outsourcing these operations is becoming a trend due to the complexity of tasks such as data management and combating ad fraud.

This episode offers a holistic view of the critical factors contributing to the efficiency and growth of digital marketing. From strategies for community engagement to the impact of technological integrations and sophisticated AdOps, learn how these elements are propelling digital marketing towards unprecedented innovation and effectiveness.

Tune in to empower your business with cutting-edge digital marketing insights!


Links:
5 ways to build an online community
IMAA takes Digi-Byte to Fortress Melbourne
Aurora Mobile's JPush is First Push Notification SDK Service Provider on HUAWEI Developers Platform
What Means Ad Ops In Programmatic Advertising Industry

  continue reading

250集单集

Artwork
icon分享
 
Manage episode 425621511 series 3517916
内容由Allison Harris提供。所有播客内容(包括剧集、图形和播客描述)均由 Allison Harris 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Digital Marketing Today - Episode Overview

Digital Marketing Today: Innovations and Techniques Shaping the Future

In this insightful episode of Digital Marketing Today, join leading experts and industry pioneers as they dissect the evolving landscape of digital marketing.

Featured Topics:

  • Creating Authentic Connections: Harry Lowes from Meta highlights the success of Sundae Body in maintaining a genuine brand identity across multiple platforms, showing how authenticity leads to deeper audience engagement.
  • Digi-Byte Event Preview: Get a sneak peek into the Digi-Byte event in Melbourne hosted by the Independent Media Agencies of Australia. This event promises to dive deep into e-commerce personalization and programmatic advertising with speakers from leading platforms like Spotify and Nine.
  • Technological Advancements in Messaging: Explore the integration of Aurora Mobile’s JPush with the HUAWEI Developers’ platform, marking a significant leap in real-time messaging technologies that focus on scalability, reliability, and accurate targeting.
  • The Critical Role of Ad Operations: Uncover the intricate world of Ad Operations (AdOps), crucial for the effective management and optimization of digital advertising campaigns. The discussion will also cover why outsourcing these operations is becoming a trend due to the complexity of tasks such as data management and combating ad fraud.

This episode offers a holistic view of the critical factors contributing to the efficiency and growth of digital marketing. From strategies for community engagement to the impact of technological integrations and sophisticated AdOps, learn how these elements are propelling digital marketing towards unprecedented innovation and effectiveness.

Tune in to empower your business with cutting-edge digital marketing insights!


Links:
5 ways to build an online community
IMAA takes Digi-Byte to Fortress Melbourne
Aurora Mobile's JPush is First Push Notification SDK Service Provider on HUAWEI Developers Platform
What Means Ad Ops In Programmatic Advertising Industry

  continue reading

250集单集

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