Manage episode 291695042 series 2346384
We’ve all heard that a picture is worth a thousand words and visuals are a key deciding factor in consumer purchase decisions. For every company where visual imagery is important, it would be incredible for those companies to harness AI to place facts behind the images that are chosen to improve customer sales conversion rates.
Jehan Hamedi, Founder and CEO of Vizit, is the world’s first visual intelligence agency. Using Artificial Intelligence (AI), the technology can measure and analyze the effectiveness of visual content and design for many marketing communications and product concepts.
Jehan has more than a decade of experience in computational social science and artificial intelligence. His innovations have led to important advances in AI and computer vision, consumer insights and e-commerce, resulting in eight patents and an award-winning software platform. Before launching Vizit, Jehan led growth and innovation for Crimson Hexagon (acquired by Brandwatch), one of Fast Company’s 10 Most Innovative Companies in Web, working with leading global brands, retailers, technology and media companies, including Google, Twitter, Walgreens, Toyota, and Paramount Pictures.
This technology is exciting and groundbreaking. In our conversation, we discussed:
- How Vizit’s AI platform dramatically improves customer conversion including ecommerce, packaged goods, marketing messages, etc.
- The history of building the platform and the team.
- How the AI works to run images through an AI generated audience lens.
- The three-year effort to develop the database to offer predictive views verses human subjective views.
Enjoy the show!
Connect with Jehan:
Connect with Allison:
Learn more about your ad choices. Visit megaphone.fm/adchoices