Planting 1 Billion Trees by 2030 Through a Lifestyle Brand - Derrick Emsley // Co-Founder and CEO of tentree & veritree


Manage episode 334247861 series 2499630
由Player FM以及我们的用户群所搜索的Grant Trahant — 版权由出版商所拥有,而不是Player FM,音频直接从出版商的伺服器串流. 点击订阅按钮以查看Player FM更新,或粘贴收取点链接到其他播客应用程序里。

Powered by: ReFi Jobs - ReFi jobs curates the best new regenerative finance jobs at leading companies and startups - Learn more

*New ReFiJobs*

About Nori - We’re building the financial infrastructure to grow carbon removal in supply and demand, and we’ll stop at nothing short of reversing climate change.

Nori - Test Automation Engineer (SDET) - Learn more

Nori - Supply Account Manager - Learn more

Nori - Account Executive - Learn more

Nominations are open for Social Entrepreneurs to Watch for in 2023 - Nominate here

Nominations are open for Nonprofit Leaders Who Will Impact the World in 2023 - Nominate here
---> Check out the Causeartist Partners here.

---> Subscribe to the Causeartist Newsletter here.

In Episode 147 of the Disruptors for Good podcast I speak with Derrick Emsley, co-founder of tentree and veritree, on the mission to plant 1 billion trees through a lifestyle brand and building tech to verify global restoration projects.

From a young age, Derrick Emsley has been actively involved with environmental stewardship. At 16, he and his brother founded a tree planting company that sold carbon credits to businesses, a venture that saw over $1 million dollars in contracts, and planted 150,000 trees.

This venture helped pave the way to the founding of tentree in 2012, where Derrick operates as the CEO, guiding the Company's vision and strategy. tentree is a lifestyle brand that plants ten trees for every product sold.

In just under a decade, tentree has set new standards in the sustainable apparel world while also leading to the planting of almost 100 million trees.

In 2021, after identifying a need for more transparency in the global reforestation space, with his team, Derrick launched a technology company - veritree - focused on building and providing the tools to monitor, verify, and audit global reforestation work.

Named one of Forbes 30 Under 30 and Canada's Top 40 Under 40, Derrick's efforts continue to focus around accelerating the adoption of nature-based solutions globally.

About tentree

tentree believes it can inspire a new group of consumers to tackle the environmental issues we are now faced with. By planting ten trees and ensuring that all tentree clothing is produced responsibly they allow each and every customer to make a difference.

Their commitment to the environment isn't just a catchy hook to drive sales. It is something they fundamentally believe in, that will have an enormous impact on our environment going forward. It’s your world, your life, your playground. Let’s protect it – together, we can build forests.

Tree planting is a way of restoring the environment, maintaining ecosystems, and making our world a healthier place to live. This isn’t new; but what is new, is how they have used the concept of planting trees to inspire entrepreneurship, build sustainable communities, provide shelter and generally increase quality of life.

The founders of tentree have years of experience in the tree planting industry and have used this to create a business model that ensures trees are planted sustainably and in a way that will have the greatest impact. Some of the many benefits of planting trees include:

- Creating and restoring bio-diversity
- Removing greenhouse gases from the atmosphere
- Creating bio-precipitation
- Building sustainable and resilient natural ecosystems

About veritree

Veritree is on a mission to accelerate the adoption of nature-based climate solutions through innovative technology.

Veritree is the only system built specifically to solve the problems of large-scale global restorations groups. Through a comprehensive suite of tools, Veritree utilizes blockchain technology to provide restoration organizations with an integrated platform to support field-level data collection, site planning, inventory (tree) management, and impact monitoring, all while delivering sponsors with a world-class experience.

Restoration projects have historically been very difficult to monitor, measure, and audit. At the same time, the need has never been greater for large-scale restoration projects. Veritree provides the systems to empower the world's best restoration projects to do what they do best - make an impact.

Powered by: ReFi Jobs - ReFi jobs curates the best new regenerative finance jobs at leading companies and startups - Learn more

---> Check out the Causeartist Partners here.

---> Subscribe to the Causeartist Newsletter here.

Listen to more Causeartist podcast shows here

Follow Grant on Twitter and LinkedIn

Follow Causeartist on Twitter, LinkedIn, and Instagram