S2 06: From Printmaking to Creative Direction with Colombian Illustrator Daniela Jordan-Villaveces

Draws in Spanish | Conversations with Latinx Visual Artists and Designers

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1+ y ago 1:03:43

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In this episode, I chat with Colombian Creative Director and Illustrator Daniela Jordan-Villaveces. Daniela is a US and Colombian Dual Citizen who was raised in Colombia up until high school before moving to Naples, FL. Her work injects joy and happiness through her use of punchy bold colors and vivid patterns. Keep on listening to hear us chat about Daniela’s international upbringing, why she majored in Printmaking at OCAD, and how she became a Creative Director.

EPISODE LINKS

- Watch this Episode on Youtube (Premiering at 5pm ET)

- Support [Draws in Spanish] on Patreon

- Host: Follow Fabiola on Instagram, YouTube, TikTok

- Guest: Follow Daniela on Instagram and view her website

TOPICS COVERED:

Dealing with Perfectionism and Social Media
Her experience being born and raised in Bogota, Colombia
How she identifies as Colombian despite being a dual citizen
Identifying more with her Colombian identity
What it means to be from Bogota
How many differences there are in cultures across Latin America
Why she chose to move to Naples, Florida in High School
Attending Ontario College of Art & Design University (OCAD) for Art School in Toronto, Canada
Moving to New York City with only $1,100 after graduating
How she viewed the US as the entertainment capital of the world as a child
How isolated the US is from foreign cultures
Pursuing a BFA in printmaking despite wanting to pursue illustration
How she became the Creative Director of Ban.do
Her journey from apparel design to product design management and ultimately to Creative Director
How she worked with clients like HBO, Target, ban.do, Allbirds, Chobani, Samsung, Chunks, Vox, Google, Eater
Working with All Birds
Working with Target for their Más Que A Month Collaboration for Latinx Heritage Month
The intricacies of Spanglish within the Latinx community
Why it’s uncool when brands co-op spanglish for Latinx Heritage Month
Why the question “What does being Latina mean to you?” drives us crazy
Why it’s important to play to your creative strengths with your clients
The technical tools she uses to create patterns
Working with a Wacom and iPad for her digital work
Her Advice for those interested in getting into surface pattern design
Her Favorite Colombian term, food, and cultural significance

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