The Email Personalization Paradox: Striking a Balance Between Clever and Creepy

Email After Hours: The Podcast for Email Senders

Ever feel like you’re walking a tightrope when sending personalized emails? A world where every step is a balance between creating personalized experiences and coming across as just plain creepy? This journey isn't just about tracking buying patterns; it's an intricate dance of predicting emotions, needs, and future aspirations.
Enter Reena Sareen-Rattan, a mastermind of data-driven email magic. In this episode, we'll give senders practical tips to pump up their personalization and unravel the complexities behind the 'Show me you know me,' philosophy.

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Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others.
Check out our three most downloaded episodes:

• Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
• The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
• New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)