The Role of Empathy in Email Marketing with Kate Barrett of eFocus Marketing

Email After Hours: The Podcast for Email Senders

Don’t you hate the impersonal, salesy emails that flood your inbox daily? In these turbulent times, brands must show empathy in their marketing communications to be successful.

If you want subscribers’ money, start by showing you care about them—and remember, actions speak louder than words.

In this episode of Email After Hours, Kate Barrett, a twelve-year veteran in the email marketing space and founder of eFocus Marketing, shares her insights on how to show empathy in email campaigns in a way that is authentic and credible.
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Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others.
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• Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
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