Manage episode 275061147 series 2543812
Here’s a word that either makes you cringe… or sigh with relief: “Networking”. If you’ve had a bad experience of it, you’ll get that icky feeling of trying to schmooze through fake smiles for business. But if you’ve had a great experience, you’ll think of life-long friends sharing war stories about their businesses and helping each other out. Networking done right is invaluable. You might have heard me say it before: Investors don’t want to meet you… they want to be introduced to you. That means you’ve got to get out there and network. And the easiest and best way to do that… is at conferences made for SaaS founders. So, for this week’s episode of Escape Velocity Show, I’ve interviewed Alex Theuma, the founder of SaaStock, easily one of my favorite SaaS Conferences in the world. (In fact, Alex quotes me on his website… and I’m not getting paid to say that!) In this podcast episode, Alex and I chat all about: - How SaaStock has grown in record time - High-profile founders that have talked at past events - The process for starting a networking event - The audience-first model of marketing (true for all business types!) - Why SaaStock is a great place for startups - The afterparties I love conferences. I regularly attend them, I’m often speaking at them, and I’ve made some life-long friends at them. Starting a business shouldn’t be a lonely venture, and that’s why my SaaS Academy includes multiple live events every year. If you find networking difficult, Conferences are like shooting fish in a barrel: It’s impossible not to make valuable connections and learn something new. This episode was a pleasure to record. Alex is one of those guys that’s super easy to talk to and once you tune in here, you’ll get his vibe and see why SaaStock is worth checking out. -- Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get the free 3 videos to grow your business here.) He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.