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S3E47 - What CROs need to know about Heatmaps with Deborah O'Malley

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Manage episode 380457773 series 3266320
内容由Rommil Santiago's Experiment Nation提供。所有播客内容(包括剧集、图形和播客描述)均由 Rommil Santiago's Experiment Nation 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Heatmaps to the rescue! Creating an impactful website hero section above the fold is vital for user engagement. Clear value propositions and compelling calls to action are essential, as users often don't scroll past this section. Heat mapping, combined with other techniques like exit polls and A/B testing, provides a comprehensive understanding of user behavior. While urgency and scarcity tactics can be effective, users have become more skeptical of overused strategies like countdown timers. Understand your audience through analytics data and tailor your optimization strategies accordingly, whether it's for B2C, B2B, or other sectors. Mobile interactions may have imprecise heat map data, so use it alongside other sources for a well-rounded view.

  continue reading

162集单集

Artwork
icon分享
 
Manage episode 380457773 series 3266320
内容由Rommil Santiago's Experiment Nation提供。所有播客内容(包括剧集、图形和播客描述)均由 Rommil Santiago's Experiment Nation 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Heatmaps to the rescue! Creating an impactful website hero section above the fold is vital for user engagement. Clear value propositions and compelling calls to action are essential, as users often don't scroll past this section. Heat mapping, combined with other techniques like exit polls and A/B testing, provides a comprehensive understanding of user behavior. While urgency and scarcity tactics can be effective, users have become more skeptical of overused strategies like countdown timers. Understand your audience through analytics data and tailor your optimization strategies accordingly, whether it's for B2C, B2B, or other sectors. Mobile interactions may have imprecise heat map data, so use it alongside other sources for a well-rounded view.

  continue reading

162集单集

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