Episode 185: Pipelines, proposals and pricing your facilitation services with Deborah Zahn


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Deb Zahn from the Craft of Consulting is back on your First Time Facilitator airwaves this week. And even better? I’m joined by my fellow Booked Out Facilitators. We share the microphone in this episode to create an incredibly informative, helpful and awesome group masterclass if you have your own facilitation business.

Collectively, we pick Deb’s brain on all manners of consulting - how you can pick work up as a facilitator, what we can do to stand out, how we can market ourselves, identify our target audience, build our pipeline, write proposals, and how on earth do we decide what we charge.

Yup, it is jam packed with gold dust.

Deb was ON FIRE in this interview, I’ve listened to it back ac couple of times. You’ll be enthralled from her first story of winning a Request for Proposal , and her confidence in sharing her stories and experiences so openly with all of you.

If you’re listening in real time, Deb is running a free, live masterclass on the Top 5 Things You Must Do to Get Consulting Clients. Here’s the link to register: https://www.craftofconsulting.com/masterclass . It’s on August 20, 2021, 11 am PDT (2 pm EDT and 7 pm BST).

About today’s guest: Deborah Zahn

Deb Zahn is a sought-after consultant with 10 years of successful consulting under her belt. As a go-to source in her market, she routinely brings in 6- and 7-figures a year and has built a steady, reliable pipeline of work. Her consulting methods turn her clients into her biggest fans and best marketers. They come back to her again and again and continually send her new clients.

As a consultant, Deb is especially known for her ability to cure “decision-making disorders” with individuals and groups. She also has earned a reputation as “The Closer,” the consultant who can get high-value contracts with hard-to-get clients. Over the last decade, she has coached countless new consultants and helped them fast track their success. Recently, Deb helped a new consultant get their first contract—worth over $100,000—only three weeks after Deb started coaching them.

She is the host of the Craft of Consulting podcast, which features other successful consultants who share their strategies and insights about building their consulting businesses and delighting their clients as well as consulting clients who share what makes some consultants rise to the top of their hire list.

Resources mentioned in the show:

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