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内容由Patrick J. McGinnis提供。所有播客内容(包括剧集、图形和播客描述)均由 Patrick J. McGinnis 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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26. Influence, and the Psychology of Persuasion

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Manage episode 291842164 series 2545352
内容由Patrick J. McGinnis提供。所有播客内容(包括剧集、图形和播客描述)均由 Patrick J. McGinnis 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Influence can be a tricky thing, you want to get people to say yes to you but you also want to be able to identify when others are influencing you in unwelcome ways. First published in 1984, Influence: The Psychology of Persuasion is still considered the bible for eCommerce today. Having sold over 5 million copies and been printed in 44 languages, author Dr. Robert Cialdini is updating his bestselling book for an updated world driven by technology.

Dr. Cialdini believes that while the platforms of influence have changed, the most effective tendencies have not. Fielding listener-submitted questions, Dr. Cialdini discusses the power of positive influence, how to identify negative influence, and how to yield both to your benefit.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

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Manage episode 291842164 series 2545352
内容由Patrick J. McGinnis提供。所有播客内容(包括剧集、图形和播客描述)均由 Patrick J. McGinnis 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Influence can be a tricky thing, you want to get people to say yes to you but you also want to be able to identify when others are influencing you in unwelcome ways. First published in 1984, Influence: The Psychology of Persuasion is still considered the bible for eCommerce today. Having sold over 5 million copies and been printed in 44 languages, author Dr. Robert Cialdini is updating his bestselling book for an updated world driven by technology.

Dr. Cialdini believes that while the platforms of influence have changed, the most effective tendencies have not. Fielding listener-submitted questions, Dr. Cialdini discusses the power of positive influence, how to identify negative influence, and how to yield both to your benefit.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

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