Applying Big Brand Principles with Start-Up Scrappiness with Lucinda Wright of Cask & Kettle

Food Marketing Nerds Restaurant and CPG Marketing Podcast

内容由Food Marketing Nerds and Blue Bear Creative提供。所有播客内容（包括剧集、图形和播客描述）均由 Food Marketing Nerds and Blue Bear Creative 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

3+ y ago 39:24

MP3•单集首页

Joining us on the show today, we’ve got Lucinda Wright, Co-Founder and CEO of Cask & Kettle. If you aren’t familiar, Cask & Kettle is a company that is truly in a category of one. They make the first and only spiked coffee K-Cups on the market, ranging from the more traditional Irish Coffee to their Hot Blonde Coffee with vodka, and even a Spiked Dry Cider.

Lucinda has an incredible depth of expertise in CPG. She was VP of Marketing at Kelloggs, where she helped to build Raisin Bran into a powerhouse brand. She’s also worked with a number of similar household names, before getting into consulting for, you guessed it, growing CPG brands.

Lucinda has been putting her past experience to good use, from navigating the regulation heavy spirits industry to borrowing big brand principles and executing with start-up scrappiness.

We’re discussing a lot of the do’s and don’ts when it comes breaking ground with an innovative product, and in this episode, you’ll also learn:

How to perform big brand consumer research on a start-up budget
Why marketing to your product’s buyers may be the wrong approach
What to avoid when adding SKUs to your product line

And plenty more...

More Resources:

66集单集

#Business #Marketing #Advertising #Foodmarketing #Food Marketing Nerds #Blue Bear Creative #Entrepreneur #Cpgmarketing #Restaurant #Restaurantmarketing #Socialmediamarketing #CPG