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内容由David Adler and BizBash Media提供。所有播客内容(包括剧集、图形和播客描述)均由 David Adler and BizBash Media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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The Engagement Dilemma: What Captures Attention Now?

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Manage episode 317198106 series 2895813
内容由David Adler and BizBash Media提供。所有播客内容(包括剧集、图形和播客描述)均由 David Adler and BizBash Media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Host: David Adler Guests: Brendan Brown, Sohini Mitra

In this episode of GatherGeeks, BizBash founder and chairman David Adler sits down with Brendan Brown, vice president of strategy for George P. Johnson, and Sohini Mitra, the vice president of experiential at ImpactXM, to tackle the ever-relevant question of engagement at virtual, hybrid and face-to-face events. The group discusses what keeps the attention of attendees at events of all types right now, exploring whether it’s true that attendees pay attention to novelty, and if entertainment is the cost of entry for engagement. The world is changing rapidly, and this episode offers key ways to understand the audience, brand and context of any assignment—and to challenge all your prepandemic assumptions about engagement.

Sponsored by Hopin.

  continue reading

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Manage episode 317198106 series 2895813
内容由David Adler and BizBash Media提供。所有播客内容(包括剧集、图形和播客描述)均由 David Adler and BizBash Media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Host: David Adler Guests: Brendan Brown, Sohini Mitra

In this episode of GatherGeeks, BizBash founder and chairman David Adler sits down with Brendan Brown, vice president of strategy for George P. Johnson, and Sohini Mitra, the vice president of experiential at ImpactXM, to tackle the ever-relevant question of engagement at virtual, hybrid and face-to-face events. The group discusses what keeps the attention of attendees at events of all types right now, exploring whether it’s true that attendees pay attention to novelty, and if entertainment is the cost of entry for engagement. The world is changing rapidly, and this episode offers key ways to understand the audience, brand and context of any assignment—and to challenge all your prepandemic assumptions about engagement.

Sponsored by Hopin.

  continue reading

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