The New World of Integrated Live Events with Virtual Technology

GatherGeeks by BizBash: The Event Industry Podcast

Host: David Adler Guests: Mike Sokoloff, 6Connex & Adam Rosen, University of Southern California

In this special sponsored episode of GatherGeeks, BizBash founder and chairman David Adler chats with Mike Sokoloff, director of sales for 6Connex, and Adam Rosen, associate vice president of cultural relations and university events for the University of Southern California (USC). The group digs into the future to understand how the integration of IRL and virtual platforms work in a hybrid world and shares practical, real-life solutions on how to use virtual and live events separately and together, as well as how clients and suppliers can work together to experiment and create experiences that generate a sense of belonging. They also discuss how 6Connex’s platform offers smart strategies for engagement, sponsor integration, multiscreen engagement and more for virtual, live and hybrid events like USC’s commencement ceremonies, which included an immersive and interactive "virtual campus."