Why Every Event Producer Should Care About Esports


Manage episode 287593411 series 2895813
由Player FM以及我们的用户群所搜索的David Adler and BizBash Media — 版权由出版商所拥有,而不是Player FM,音频直接从出版商的伺服器串流. 点击订阅按钮以查看Player FM更新,或粘贴收取点链接到其他播客应用程序里。

Host: David Adler Guests: Rebecca de Freitas, Danny Hardman

On this episode of GatherGeeks, BizBash chairman and founder David Adler chats with Rebecca de Freitas—an event producer who recently completed a master’s degree with a thesis on Esports—and Danny Hardman, director of business development for PRG and a lifelong gamer. The group discusses the world of Esports from an event and marketing perspective, sharing why event producers should care, how these gamified hybrid events are uniquely positioned to reach younger generations, and how brands can use Esports to engage their communities in effective ways. They also dissect the challenges and logistics of planning an Esports tournament, ways gaming can help build brand loyalty, how venues are getting business from gaming tournaments, tips for learning the ins and outs of the industry, what to expect in the future, and much more.