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Case Study: How Anheuser-Busch Has Created Innovative Events During the Pandemic (Episode 207)

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Manage episode 299566943 series 77258
内容由David Adler and BizBash Media提供。所有播客内容(包括剧集、图形和播客描述)均由 David Adler and BizBash Media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Host: David Adler Guest: Ronnie Yoked

In this episode of GatherGeeks, we're bringing you another live conversation that took place at BizBash's hybrid conference in Las Vegas. BizBash founder and chairman David Adler sits down with Ronnie Yoked, head of experiential for Anheuser-Busch, named one of BizBash’s Most Innovative Brands in Events in 2020. Yoked offers an in-depth look at how the mega brand thinks about marketing and events, including how that strategy has changed during the pandemic, work the team has done to support struggling businesses, ways they’ve parlayed existing programs into digital in addition to creating new ones, and much more. Yoked also discusses her shift in focus from experiential marketing to “experience marketing,” how she measures the success of a virtual program, the shifts she predicts for the future and much more.

Sponsored by Ticketbud. Running time: 32:33.

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125集单集

Artwork
icon分享
 
Manage episode 299566943 series 77258
内容由David Adler and BizBash Media提供。所有播客内容(包括剧集、图形和播客描述)均由 David Adler and BizBash Media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Host: David Adler Guest: Ronnie Yoked

In this episode of GatherGeeks, we're bringing you another live conversation that took place at BizBash's hybrid conference in Las Vegas. BizBash founder and chairman David Adler sits down with Ronnie Yoked, head of experiential for Anheuser-Busch, named one of BizBash’s Most Innovative Brands in Events in 2020. Yoked offers an in-depth look at how the mega brand thinks about marketing and events, including how that strategy has changed during the pandemic, work the team has done to support struggling businesses, ways they’ve parlayed existing programs into digital in addition to creating new ones, and much more. Yoked also discusses her shift in focus from experiential marketing to “experience marketing,” how she measures the success of a virtual program, the shifts she predicts for the future and much more.

Sponsored by Ticketbud. Running time: 32:33.

  continue reading

125集单集

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