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Cracking the Code on Engagement for Virtual Events and Trade Shows
Manage episode 282067865 series 77258
Hosts: David Adler, Claire Hoffman Guest: Jim Louderback
In this episode of GatherGeeks, BizBash chairman and founder David Adler and BizBash executive editor Claire Hoffman chat with Jim Louderback, the general manager of VidCon, a massive trade show for digital creators. The group discusses how the show shifted to virtual this year, including what worked and what didn't, his favorite tech platforms, why he stretched it into a summerlong event series, and future plans. He also discusses how to engage the next generation of event attendees, the power of influencer marketing, why he takes an editorial approach to programming content, his predictions for hybrid events and much more.
125集单集
Manage episode 282067865 series 77258
Hosts: David Adler, Claire Hoffman Guest: Jim Louderback
In this episode of GatherGeeks, BizBash chairman and founder David Adler and BizBash executive editor Claire Hoffman chat with Jim Louderback, the general manager of VidCon, a massive trade show for digital creators. The group discusses how the show shifted to virtual this year, including what worked and what didn't, his favorite tech platforms, why he stretched it into a summerlong event series, and future plans. He also discusses how to engage the next generation of event attendees, the power of influencer marketing, why he takes an editorial approach to programming content, his predictions for hybrid events and much more.
125集单集
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