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内容由David Adler and BizBash Media提供。所有播客内容(包括剧集、图形和播客描述)均由 David Adler and BizBash Media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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How Do We Monetize Distraction at Events and Trade Shows?

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Manage episode 290392890 series 77258
内容由David Adler and BizBash Media提供。所有播客内容(包括剧集、图形和播客描述)均由 David Adler and BizBash Media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Host: David Adler Guest: Nir Eyal

In this episode of GatherGeeks, BizBash chairman and founder David Adler chats with behavioral design and time management expert Nir Eyal, the author of the books Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. The duo discusses why event professionals are masters of designing distractions, especially when trying to monetize events, and give some insights into the science of distraction both for personal growth and professional use. Eyal shares tips for fighting attendee distraction at events and trade shows, why focus is not the opposite of distraction, how speakers can grab attention (and why they should always ask audiences for feedback), the future of events in a post-pandemic world and much more.

  continue reading

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Artwork
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Manage episode 290392890 series 77258
内容由David Adler and BizBash Media提供。所有播客内容(包括剧集、图形和播客描述)均由 David Adler and BizBash Media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Host: David Adler Guest: Nir Eyal

In this episode of GatherGeeks, BizBash chairman and founder David Adler chats with behavioral design and time management expert Nir Eyal, the author of the books Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. The duo discusses why event professionals are masters of designing distractions, especially when trying to monetize events, and give some insights into the science of distraction both for personal growth and professional use. Eyal shares tips for fighting attendee distraction at events and trade shows, why focus is not the opposite of distraction, how speakers can grab attention (and why they should always ask audiences for feedback), the future of events in a post-pandemic world and much more.

  continue reading

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