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How Do We Monetize Distraction at Events and Trade Shows?
Manage episode 290392890 series 77258
Host: David Adler Guest: Nir Eyal
In this episode of GatherGeeks, BizBash chairman and founder David Adler chats with behavioral design and time management expert Nir Eyal, the author of the books Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. The duo discusses why event professionals are masters of designing distractions, especially when trying to monetize events, and give some insights into the science of distraction both for personal growth and professional use. Eyal shares tips for fighting attendee distraction at events and trade shows, why focus is not the opposite of distraction, how speakers can grab attention (and why they should always ask audiences for feedback), the future of events in a post-pandemic world and much more.
125集单集
Manage episode 290392890 series 77258
Host: David Adler Guest: Nir Eyal
In this episode of GatherGeeks, BizBash chairman and founder David Adler chats with behavioral design and time management expert Nir Eyal, the author of the books Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. The duo discusses why event professionals are masters of designing distractions, especially when trying to monetize events, and give some insights into the science of distraction both for personal growth and professional use. Eyal shares tips for fighting attendee distraction at events and trade shows, why focus is not the opposite of distraction, how speakers can grab attention (and why they should always ask audiences for feedback), the future of events in a post-pandemic world and much more.
125集单集
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