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Turning One-Off Events Into Year-Round Marketing Strategies

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Manage episode 288082099 series 77258
内容由David Adler and BizBash Media提供。所有播客内容(包括剧集、图形和播客描述)均由 David Adler and BizBash Media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Host: David Adler Guests: Denzil Rankine, Marco Giberti

In this episode of GatherGeeks, BizBash chairman and founder David Adler sits down with Denzil Rankine, founder of AMR International, and Marco Giberti, founder of Vesuvio Ventures, to discuss their new book, Reinventing Live: The Always-On Future of Live Events. The duo dives into their thought process behind the book, which focuses on the shift from one-off, in-person events to year-round marketing strategies. They also discuss ways to be a strong entrepreneur and leader in times of crisis, why event organizers should consider themselves community catalysts, the best ways to learn what the customer wants, how to balance gut instinct with data, the winners and losers of this new world, the future of the exhibition and trade show industry, and much more.

Sponsored by Brandlive. Running time: 51:21

  continue reading

125集单集

Artwork
icon分享
 
Manage episode 288082099 series 77258
内容由David Adler and BizBash Media提供。所有播客内容(包括剧集、图形和播客描述)均由 David Adler and BizBash Media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Host: David Adler Guests: Denzil Rankine, Marco Giberti

In this episode of GatherGeeks, BizBash chairman and founder David Adler sits down with Denzil Rankine, founder of AMR International, and Marco Giberti, founder of Vesuvio Ventures, to discuss their new book, Reinventing Live: The Always-On Future of Live Events. The duo dives into their thought process behind the book, which focuses on the shift from one-off, in-person events to year-round marketing strategies. They also discuss ways to be a strong entrepreneur and leader in times of crisis, why event organizers should consider themselves community catalysts, the best ways to learn what the customer wants, how to balance gut instinct with data, the winners and losers of this new world, the future of the exhibition and trade show industry, and much more.

Sponsored by Brandlive. Running time: 51:21

  continue reading

125集单集

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