How to Build a Marketing Team in APAC

Growth Colony: APAC's B2B Growth Podcast

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3M ago 37:17

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Director of Marketing (APJ) of Smartsheet, Laura Jenkins, shares with us her experience of being a one-woman marketing band in the Asia-Pacific region, and where her journey has led her today with the company.

This episode also covers...

Regional differences with campaigns
How to navigate working in a sales-led organisation
How to deal with HQ being in a different region
Collaboration and budget management

About Laura...

Laura Jenkins is an award-winning senior B2B marketing professional with 20 years of experience across technology, media, and professional services. She specialises in developing and executing strategies for both listed and unlisted companies, with expertise in brand, PR, performance marketing, events, and sponsorships.

A results-driven marketer and collaborative leader, Laura is also the host of In The Blend, a podcast helping parents and step-parents navigate life in blended families.

Resources mentioned in this episode:

Deep Work - Cal Newport
Essentialism - Greg McKeown
Mini MBA - Mark Ritson
The Marketing Leadership Masterclass - Thomas Barta
Axel Sukianto
SparkAI

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