Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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109. What Marketers Need to Know About the State of Data and Customer Data Platforms
Manage episode 346571266 series 3211212
内容由OneIMS提供。所有播客内容（包括剧集、图形和播客描述）均由 OneIMS 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Are you struggling to find a way to connect with your customers? Do you have all of your data scattered across different platforms and software? If your answer is YES, you'll get a lot of value from this conversation.
In today's episode of the Growth Marketers Podcast, we have Zach Wenthe with us as our guest. Zach is a CDP evangelist for Treasure Data, a customer data platform helping enterprises overcome the data disconnect.
We discuss what a customer data platform is and how it can be used to improve customer experience. We also dive into the meaning of "data" and "data points," and some great examples of how businesses are using data to connect with their customers.
This podcast is a great starting point if you're looking for ways to improve customer experience using data.
Learn more about Treasure Data at https://www.treasuredata.com/
119集单集
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Manage episode 346571266 series 3211212
内容由OneIMS提供。所有播客内容（包括剧集、图形和播客描述）均由 OneIMS 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Are you struggling to find a way to connect with your customers? Do you have all of your data scattered across different platforms and software? If your answer is YES, you'll get a lot of value from this conversation.
In today's episode of the Growth Marketers Podcast, we have Zach Wenthe with us as our guest. Zach is a CDP evangelist for Treasure Data, a customer data platform helping enterprises overcome the data disconnect.
We discuss what a customer data platform is and how it can be used to improve customer experience. We also dive into the meaning of "data" and "data points," and some great examples of how businesses are using data to connect with their customers.
This podcast is a great starting point if you're looking for ways to improve customer experience using data.
Learn more about Treasure Data at https://www.treasuredata.com/
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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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continue reading
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continue reading
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continue reading
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