商务口语——市场调研

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The objective is to gather customer feedback on new products.

目的是搜集顾客对新产品的反馈。


Do you have any thoughts on the quality of our new product?

你对我们新产品的质量有什么看法?


Are there any other problems or suggestions you have about our products?

你对我们产品还有什么其他问题和建议?


What's your opinion about the price of our products?

你对产品的价格有什么看法?


How do you like/What do you think about our new design?

你觉得我们的新设计怎么样?


Do you think our product is at a reasonable cost?

你觉得我们的产品价格合理吗?


How is market research carried out?

如何进行市场调研?


In which aspects do you think we need to improve?

你觉得我们哪个方面有待提高?





经典对话



A: In recent years, we have made amazing achievements in electronic products.

近几年,我们在电子产品方面取得了很惊人的成绩。


B: I heard. How did you do that?

我听说了,你们是怎么做到的?


A: The main reason is that we often do market research, research customer attitudes and hobbies.

最主要的原因是我们经常做市场调研,研究客户的态度和爱好。


B: As far as I know, you have a lot of regular customers.

据我所知,你们有很多的老顾客。


A: Yes. We regularly maintain regular customers and collect their feedback.

是的,我们会定期维护老顾客以及收集他们的反馈。


B: How do you protect your regular customers?

你们是如何维护老客户的?


A: We have special people who are responsible for regular contact with regular customers and we give birthday or holiday gifts to regular customers who buy a lot of products. This is a great way to get a boost in sales. But then we found that relying solely on regular customers was not a good decision, so we decided to strengthen the market research and gather more information from different resources.

我们有专人负责定期联络老顾客,而且对于那些购买很多产品的老顾客,我们会赠送生日或者节假日礼物。这是一个很好的办法,我们之前就借助这个,销量得到了提升。不过后来我们也发现,纯粹依靠老顾客也不是一个很好的决策,我们研究后决定加强市场调研,从不同渠道搜集更多的信息。


B: That means you're only working on new customers?

意思是你们只致力于开发新客户?


A: No. We will stick to our approach to old customers and develop new ones.

不是的,我们会坚持对老顾客的做法,并且开发新顾客。


B: okay. Can you explain the market research to me?

好的,你能给我解释一下市场调研吗?


A: Well, in a nutshell, one of the goals of market research is to know whether there's a market for the product and its sales potential.

简单地说,市场调研的目标之一就是了解产品是否有市场以及产品的销售潜力。


B: Yes, but I'd like to remind you that you must not ignore regular customers.

是的,不过我要提醒你的是,你们千万不能忽略老顾客。


A: You said it.

你说的对



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