STEVEN VICTOR: Always Put the Art First

Hip Hop Raised Me

It's just over a year since we lost Pop Smoke, and he is deeply missed by his family, friends, and fans. He was an amazing prolific artist who was destined to do some incredible things. Born and raised in Brooklyn, the spirit of that classic New York Hip Hop feeling permeated throughout his music. He was immediately embraced, respected, and revered across the world, especially in cities such as London, Paris, and Sydney. From the very start of his career he was bridging cultures, and pushing boundaries. Sharing his journey with new artists and producers, whilst at the same time evolving the art-form. For this episode of the 'Hip Hop Raised Me' podcast DJ Semtex felt it was his duty to do something special to celebrate his artistry. To do something for his fans, to try and provide a deeper insight into the life and times of Pop Smoke.

From the Clipse to Kanye West, Steven Victor has worked with some of the greatest artists of our time. When he signed Pop Smoke to his 'Victor Victor' label, there was no doubt that Pop Smoke was going to have an illustrious career. But most people don't realise the extent of the journey that was taken. The depth of their working relationship, the events that led to Pop's ascension as an artist; the planning, attention to deal, the creative process, and the relentless persistence to pursue their shared vision. The meeting of Pop Smoke and Steven Victor was life changing for both artist and exec. They inspired each other, together they both evolved, and levelled up for the greater good of music and culture. It was an exemplary journey that every artist and label exec should strive to share. This is a very special episode, an incredible behind the scenes insight into the ascension of a legend. Rest in power Bashar Barakah Jackson aka Pop Smoke. His music and influence will forever shake the world.

Learn more about your ad choices. Visit podcastchoices.com/adchoices